Privacy Policy

This Privacy Policy explains how Natl Park Books (“Natl Park Books,” “we,” “us,” or “our”) collects, uses, discloses, and protects information about visitors and customers (“you”) when you visit our website at https://natlparkbooks.com and use our online storefront and related services (collectively, the “Services”). By accessing or using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.​

If you do not agree with this Privacy Policy, please do not use the Services.​

We may collect the following categories of information when you use natlparkbooks.com:​

• Account and contact information, such as your name, email address, billing and shipping address, and phone number when you create an account, place an order, or contact us.
• Order and payment information, such as products purchased, order history, and payment details processed through our payment providers. We do not store full payment card numbers on our servers.​
• Usage and device information, such as IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, links clicked, and dates and times of visits.​
• Cookies and similar technologies data used to recognize your browser, remember your preferences, and understand how you use the Services.​

We collect information in the following ways:​

• Directly from you when you create an account, place an order, sign up for our newsletter, submit a contact form, leave a review (if enabled), or otherwise communicate with us.
• Automatically, when you access and use the Services, through cookies, log files, analytics tools, and similar technologies that track interactions with natlparkbooks.com.​
• From third-party service providers, such as payment processors, email service providers, shipping and fulfillment partners, and analytics providers, in accordance with their privacy practices and your settings with them.​

We use the information we collect for purposes including:​

• Operating and maintaining natlparkbooks.com, including processing and fulfilling your orders, arranging shipping, and providing customer support.
• Managing your account, order history, and preferences.
• Communicating with you about your orders, updates to our Services, important notices, and marketing communications where permitted by law and your choices.​
• Personalizing your experience, such as recommending products, remembering your cart, and improving site content and navigation.
• Performing analytics to understand how visitors use the site and to improve performance, usability, and product offerings.​
• Protecting the security and integrity of the Services, preventing fraud or misuse, and complying with legal obligations.​

If you are located in the European Economic Area, the United Kingdom, or other regions with similar laws, we process your personal information on one or more of the following legal bases:​

• Your consent, for example for certain cookies and marketing emails.
• Performance of a contract, such as processing your orders and providing the products you purchase.​
• Compliance with legal obligations, such as tax and accounting requirements.
• Our legitimate interests in operating a secure and effective ecommerce site, improving our offerings, and preventing fraud, where these interests are not overridden by your rights and interests.​

Natl Park Books uses cookies and similar technologies to:​

• Remember your cart, login status, and preferences.
• Understand how visitors navigate and interact with natlparkbooks.com.
• Support site performance, security, and (if implemented) marketing and advertising efforts.​

You can adjust your browser settings to refuse cookies or alert you when cookies are being used, but some features of the site may not function properly without them. Where required by law, you may see a cookie notice or banner that allows you to manage your cookie preferences.​

We may share your information with the following categories of recipients:​

• Service providers that help us operate natlparkbooks.com and fulfill orders, such as website hosting providers, ecommerce platforms, payment processors, shipping and logistics partners, email service providers, and analytics providers, under appropriate confidentiality and data protection obligations.​
• Professional advisors, such as auditors, accountants, and legal counsel, where necessary.
• Authorities or other third parties when required by law, legal process, or to protect our rights, property, or safety, or that of our customers and others.​
• In connection with a business transaction, such as a merger, acquisition, or sale of all or part of our business, where your information may be transferred as part of the transaction.​

We do not sell your personal information in exchange for money, but some laws may treat certain types of data sharing (for example, with advertising partners) as a “sale” or “sharing.” Where such arrangements are in place and applicable laws require it, you may have the right to opt out, as described in the “Your rights and choices” section.​

Your information may be processed and stored in countries outside your country of residence, which may have different data protection laws than your jurisdiction. When required by law, we implement safeguards such as standard contractual clauses or similar mechanisms to help protect your information during such transfers.​

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing the Services, completing your purchases, complying with legal obligations, and resolving disputes. Retention periods may vary depending on the type of data, the context in which it was collected, and legal or business requirements.​

We use appropriate technical and organizational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.​

Depending on your location and applicable law, you may have the following rights regarding your personal information:​

• Access and portability: Request confirmation that we process your personal information and obtain a copy, including in a portable format where technically feasible.
• Correction: Request that we correct inaccurate or incomplete personal information.
• Deletion: Request that we delete your personal information, subject to legal exceptions.
• Restriction and objection: Request that we restrict certain processing or object to processing, including direct marketing where permitted by law.​
• Consent management: Withdraw consent at any time where processing is based on your consent, without affecting the lawfulness of processing before withdrawal.​

You can exercise these rights, or ask questions about your data, by contacting us using the details in the “Contact us” section below. We may request additional information to verify your identity before responding, and we may not be able to fulfill all requests in all circumstances as allowed by law.​

If you receive marketing emails from Natl Park Books, you can unsubscribe at any time by using the unsubscribe link in those emails or by contacting us. Even if you opt out of marketing, we may still send non-promotional messages related to your orders or account.​

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA, including:​

• The right to know the categories and specific pieces of personal information we collect, use, disclose, and, if applicable, “sell” or “share.”
• The right to request deletion of your personal information, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of any “sale” or “sharing” of your personal information as defined by California law.
• The right not to receive discriminatory treatment for exercising your privacy rights.​

If we implement practices that qualify as “selling” or “sharing” under California law, we will provide a mechanism such as a “Do Not Sell or Share My Personal Information” link or similar tool to allow you to exercise this right.​

Natl Park Books does not knowingly collect personal information from children under 13 years of age through natlparkbooks.com. If you believe that a child under 13 has provided personal information through the Services, please contact us so that we can take appropriate steps to remove the information and comply with applicable laws.​

Natlparkbooks.com may contain links to third-party websites, services, or content that are not operated or controlled by Natl Park Books. This Privacy Policy does not apply to those third parties, and we are not responsible for their content, practices, or services; you should review their privacy policies before providing any information to them.​

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When changes are made, we will update the “Last updated” date below and, when required, provide additional notice (such as posting a notice on natlparkbooks.com or sending you a message).​

Last updated: November 27, 2025